Magazine

May 8, 2018

A growing thirst for tequila from New York to Tokyo has made the sale of the drink into a multibillion-dollar industry, but its production remains rooted in centuries-old methods of farming using hand tools and packs of mules.

Tequila boom rooted in traditional farming techniques
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Farmer, Francisco Quiroz, 57, walks on a blue agave plantation in Tepatitlan, Jalisco, Mexico, April 10, 2018. "This is my life and I am very proud of it. I know how to do it well. I hope technology does not replace us, it will be devastating," said Quiroz. CARLOS JASSO/REUTERS

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