Magazine

May 8, 2018

A growing thirst for tequila from New York to Tokyo has made the sale of the drink into a multibillion-dollar industry, but its production remains rooted in centuries-old methods of farming using hand tools and packs of mules.

Tequila boom rooted in traditional farming techniques
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Estela de Reinoso, 71, a founder of the Don Blanco family tequila business, works at the factory in Tequila, Jalisco, Mexico, April 12, 2018. CARLOS JASSO/REUTERS

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