Magazine

May 8, 2018

A growing thirst for tequila from New York to Tokyo has made the sale of the drink into a multibillion-dollar industry, but its production remains rooted in centuries-old methods of farming using hand tools and packs of mules.

Tequila boom rooted in traditional farming techniques
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A tourist car in the shape of a tequila barrel is seen on a street in Tequila, Jalisco, Mexico, April 11, 2018. CARLOS JASSO/REUTERS

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