Magazine

May 8, 2018

A growing thirst for tequila from New York to Tokyo has made the sale of the drink into a multibillion-dollar industry, but its production remains rooted in centuries-old methods of farming using hand tools and packs of mules.

Tequila boom rooted in traditional farming techniques
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Farmer, Efrain Sanchez, 60, looks at a baby blue agave which will be replanted in another plantation to give it more room to grow, in Tepatitlan, Jalisco, Mexico, April 10, 2018. CARLOS JASSO/REUTERS

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