Magazine

Feb 8, 2015

Chocolate Snorting

Chocolate Snorting

When Belgian chocolatier Dominique Persoone created a chocolate-sniffing device for a Rolling Stones party in 2007, he never imagined demand would stretch much beyond the rock 'n' roll scene. But, seven years later, he has sold 25,000 of them. Inspired by a device his grandfather used to propel tobacco snuff up his nose, Persoone created a 'Chocolate Shooter' to deliver a hit of Dominican Republic or Peruvian cocoa powder, mixed with mint and either ginger or raspberry.

Chocolate Snorting
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Belgian chocolatier Persoone snorts cocoa powder off his Chocolate Shooter in his factory in Bruges FRANCOIS LENOIR/REUTERS

Chocolate Snorting
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Belgian chocolatier Persoone snorts cocoa powder off his Chocolate Shooter in his factory in Bruges FRANCOIS LENOIR/REUTERS

Chocolate Snorting
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Belgian chocolatier Persoone snorts cocoa powder off his Chocolate Shooter in his factory in Bruges FRANCOIS LENOIR/REUTERS

Chocolate Snorting
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The Chocolate Shooter is displayed in the factory of Belgian chocolatier Persoone in Bruges FRANCOIS LENOIR/REUTERS

Chocolate Snorting
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A Chocolate Shooter is displayed in the factory of Belgian chocolatier Persoone in Bruges FRANCOIS LENOIR/REUTERS

Chocolate Snorting
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Belgian chocolatier Persoone snorts cocoa powder off his Chocolate Shooter in his factory in Bruges FRANCOIS LENOIR/REUTERS

Chocolate Snorting
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A Chocolate Shooter is displayed in the factory of Belgian chocolatier Persoone in Bruges FRANCOIS LENOIR/REUTERS

Chocolate Snorting
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Belgian chocolatier Persoone snorts cocoa powder off his Chocolate Shooter in his factory in Bruges FRANCOIS LENOIR/REUTERS

Chocolate Snorting
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Belgian chocolatier Persoone displays his Chocolate Shooter in his factory in Bruges FRANCOIS LENOIR/REUTERS

Chocolate Snorting
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Belgian chocolatier Persoone poses with his Chocolate Shooter in his factory in Bruges FRANCOIS LENOIR/REUTERS

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